Siempre Fresca – Branding

Siempre Fresca is a brand of aguas frescas that celebrates freshness, fruit, and local tradition. The visual identity is centered around a logo that subtly evokes an apple — a nod to the province where these drinks are made, known for its apple production.

With a color palette inspired by natural fruits — vibrant cherry red, fresh green, and juicy tones — the brand reflects the refreshing and wholesome character of its beverages. The design aims to feel bright, joyful, and rooted in the land it comes from: always fresh, always local.