La Chiripa – Branding

For La Chiripa, a vibrant Mexican restaurant, I developed a brand identity inspired by the charm and boldness of traditional rotulos — hand-painted signs that bring color and character to everyday streets across Mexico.

The design features vibrant tones like mexican pink and bright yellow, evoking the nostalgic feel of classic Mexican diners and breakfast spots. This visual language was crafted to feel cheerful, local, and full of personality.