For Power Cycle, an indoor cycling studio, I designed a minimalist and bold logotype in black, white, and grey tones. The key element is the letter “O,” crafted to represent both a spinning wheel and a volume knob — a subtle nod to the studio’s core energy source: music.

Inspired by their slogan “Moved by Music”, the logo captures the rhythm and motion of each session, blending power, precision, and sound into one strong, versatile identity.