La Popular – Spring/Summer 2021 Campaign

For La Popular’s, a shoe store based in Durango Mexico, for the campaign Spring/Summer 2021 , I developed a vibrant and groovy visual direction that celebrated imagination, color, and bold personal style.

The concept embraced playful doodles, energetic color palettes, and a retro-inspired vibe to highlight the limitless ways to mix and match your outfit and shoes. This campaign aimed to inspire creativity and confidence — proving that when it comes to fashion, there are no rules, only endless possibilities.